Let’s face it: your business is probably paying quite a bit for your print and mail needs, especially if you’re handling everything in-house. While handling your printing and mailing within your company may be appealing, it’s probably costing you more than it should. You have to personally pay for all of the equipment, supplies, and repairs yourself, which can take away from your overall profit. If you’re looking for ways to save money, or are looking for an alternative to your current print and mail situation, here are five of our favorite tips that businesses should use:
- Insert lightweight ads
If you want to continue using print and mail services to interact with customers, consider inserting lightweight ads in your mailings. They won’t add to the cost of your postage but can serve as a call-to-action for your customers. Promote current deals or offer special discounts. While it won’t technically reduce what you’re paying in postage, they can help you make up for it by adding to your sales.
- Use email
When appropriate, you can eliminate waste and cut costs by sending customers an email instead of print mail. You can easily send electronic invoices, special offers, and billing reminders right to their inbox. It’s much more convenient and can actually have faster and more substantial results than sending them by snail mail alone.
- Use standard sizes
If you’re handling your mailings in-house, you should use standard-sized envelopes, papers, and postcards whenever possible. Odd sizes will cost a lot more to send and often require more postage. And since unconventional mailings aren’t thought to be any more effective, you’re better off sticking with standard.
- Get a scale
When you guess the amount of postage you need to use, you could end up wasting money or take a chance that the mail will be sent back to you. But if you invest in a postage scale, you’ll know the exact amount you need every single time. Keep several types of stamps handy for different weights and sizes.
- Outsource your mailing
This is by far the most cost-efficient way to handle your printing and mailing. By eliminating the need for materials, equipment, and in-house labor, you’ll significantly cut costs. Plus, outsourced billing can actually help speed up your receivables by one to three days, which means your cash flow will be improved. It’ll be much more convenient for your business and will allow you to pass on savings to your customers.
All in all, outsourced billing services can help your company to save time and money, and who doesn’t want that? To find out more about how outsourcing your invoices and other mailings can help both your business and your clients, contact us today!