There are numerous reasons why your business should adopt an electronic billing system. Not only will it save your company time and money, but it’s also becoming more mainstream — and your business will need to adapt in order to keep up. A lot of consumers already love the ease of receiving and paying electronic invoices, but there will always be some who are resistant to change and need a little more convincing. Once your customers and clients understand how the switch to electronic billing will help them, most will embrace it and never look back. But if you’re finding that your customer base doesn’t always share your company’s enthusiasm for an electronic billing system, here are three ways you can make your clients love it as much as you do:
- Highlight the benefits
Some people are intimidated or overwhelmed by technology — and that’s okay. Being faced with something unfamiliar can be scary. But when you focus on the fact that electronic invoicing can actually make paying bills easier and more efficient, your customers will be more inclined to entertain the switch. Not only can e-billing cut down on customer frustration, but since it makes it easier to track expenses in real time, it can also help to save them money. They won’t have to spend money on postage or envelopes, and many electronic billing services send payment reminders that help customers avoid late fees. When you feature the many pros of switching to e-billing, your customers won’t remember why they were resistant in the first place.
- Simplify the process
You’ll want to make it easy for customers to enroll in electronic billing. Many companies decide to automatically enroll their clients in the service while giving them the choice to opt out. This strategy has a lot of success, but some customers may not want changes to be made without their knowledge. Another way to simplify the process is to embrace what’s referred to as a “push” strategy with your e-billing. Instead of the “pull” strategy that makes customers access, locate, and pay bills on their own, a “push” strategy will involve sending your customers a secure PDF invoice in their email inbox. This PDF can significantly cut down on the number of clicks — and the general effort — it takes to pay their bills. Although electronic billing itself can simplify the way customers pay their bills, anything the company or service can do to save them time will serve as an incentive to use the service.
- Replicate the paper experience
One drawback of some electronic billing systems is that they don’t allow customers to have the same type of access to the details of their bill as they might have with a paper version. Therefore, you should aim to replicate the paper experience with an electronic invoice. Customers will appreciate this measure to see the breakdown of their costs and to ensure their bills don’t contain any mistakes. When you adopt the look of a traditional paper bill with electronic invoicing, your customer has the option of printing out a copy for their records combined with the ease of paying instantly online.
When you take these steps to ensure your customers are completely satisfied with the convenience of electronic billing, you will improve your relationship and improve your company’s cash flow. Contact us today to find out how you can give your business a boost with our electronic billing service.