Even in the digital age, print distribution plays an important role for many businesses. But the cost of maintaining the resources and equipment needed for printing and mailing in-house can add up quickly. If you’re looking for ways to cut costs this year, focusing on your print services can be a good place to start. Here are three tips for cutting your printing costs:
- Outsource your printing
Our number one tip for reducing your printing costs is to eliminate the in-house process completely. The cost of purchasing and maintaining machines can be a burden for any business, and the cost of supplies can be substantial. When you outsource all of your printing and mailing needs, you won’t have to deal with the cost of postage, either. In the end, you’ll save a lot of time and money by outsourcing this entirely.
- Print in bulk
If you choose to print only a few postcards or mailers at a time, you’re spending a lot more per piece in labor, especially if you don’t do the printing yourself. You should have everything printed all at once, rather than splitting it up. In most cases, printing more pieces will result in a lower cost. Even if you’re handling your printing yourself, it will usually be to your benefit to do all of your printing at one time — as long as you triple-check your materials to make sure everything is correct.
- Go electronic
Another great way to save money (and the environment) is to switch to electronic options. While we think printing still has its place, digital supplements can offset costs and increase customer satisfaction. And by avoiding the use of paper, your organization could save an average of 11.5 cents per billing statement or other type of distribution. It may not be preferred in every industry or by every type of customer, but you can certainly experiment with electronic options to cut down on unnecessary spending. You could start off with newsletters and special discounts to see how customers respond before you make a big switch like electronic invoicing.
For more information on how our printing services can help your organization save money and improve customer relations, please contact Information Outsource today.