Although many of us operate in a largely digital world, many businesses still rely on print mail to send and receive important communications. This is especially true for those companies that want to promote their goods and services through direct mailings. Email blasts may be popular, but they can’t completely replace the effectiveness of marketing materials distributed via mail. However, this traditional marketing method tends to be a bit more costly, especially if you’re handling your print and mail services in-house. You may have even overlooked ways in which you’re wasting money in unnecessary ways with your direct mailings. Here are just a few tips to help you cut direct mailing costs with very little effort:
Verify and De-Duplicate Your Mailing List
Whether you’ve outsourced your printing and mailing services or take care of them on-site, you’re bound to waste money if you’re sending out materials to clients who have moved away. You may even have several listings for the same customer, which means you’re needlessly sending out duplicate mailings. You should verify contact information with all clients; remove all out-of-date listings and correct any errors in addresses you find. You’ll also need to purge your mailing list of duplicates. If you find you have separate listings for spouses at the same address, you may want to consider consolidating them to save money.
Use Standard Sizes
Unique shaped or sized postcards may be eye-catching, but they also tend to be a lot more expensive. Instead of focusing on a different shape or size, use color and graphics to grab your customers’ attention. If you’ve been using heavier card stock or have been including promotional materials like magnets, this extra weight can also mean an added cost. Keep your materials as light as possible and work on making the content (rather than what it’s printed on) more interesting.
Outsource Printing and Mailing Services
The bottom line is that by handling your printing and mailing services in-house, you’ll have to deal with material and maintenance costs. By outsourcing your billing and other printed materials, you can reduce both material and personnel costs. That means that you can allocate those funds to something more central to your company, rather than spending money on printer upkeep or on the cost of paper and ink. Plus, you won’t have to worry about postage costs or mailing-related issues. In the long term, outsourcing your print mail will actually save you much more than handling it yourself, which means you can cut costs and have peace of mind.
Ready to make the switch to outsourcing your printing and mailing? Information Outsource is here to help. For more information, get in touch with us today.